In 2012 Giovanni Sommavilla, founder of SOM Eyewear, and Umberto Valentini – both driven by their long personal experience in the field of production and distribution of eyewear - created the brand Eblock. Eblock is a mono-concept collection build on the revolutionary and exclusive lens locking system named Eblock. The brand gains the trust of the Italian spectacle market right from the start and becomes a recognized brand on the national scale. The exquisite design, the quality, the fast delivery, the reliability and competence of the customer care department - to name some its virtues - have convinced and conquered clients who find in the staff members of SOM Eyewear a partner being attentive to all their needs. The freshness of the product and the easy sales complete the picture of the Italian success that is replicating itself on an international scale.